https://techcrunch.com/2018/01/08/tcl-unveils-its-voice-enabled-roku-connected-smart-soundbar/

Last week, streaming media company Roku announced its plans to enter the voice controlled device market through a new program that would allow other manufacturers to integrate with Roku’s voice platform in their own smart speakers, soundbars, surround sound systems, and more. At the time, Roku TV maker TCL was the first to commit to using Roku Connect, as the integration technology is called. Today at CES, TCL unveiled which new Roku devices it has in store: the Alto family of audio products, starting with the TCL Roku Smart Soundbar.

This soundbar is the first device to take advantage of Roku Connect’s technology. The device can be used with any TV to offer a premium sound experience, as soundbars do, but consumers are meant to buy it for the Roku Connect features.