https://www.theverge.com/2018/1/17/16900392/art-selfie-facial-match-app-google-top-of-charts

It’s amazing what a powerful driver human curiosity can be. Just look at Google’s noble-minded but pretty unexciting Google Arts & Culture app — overlooked by most until it launched a feature last week that let users match their selfies to faces in famous artworks.

Now, since at least this weekend onwards, it’s been riding high as the most-downloaded free app on both iOS and Android. Heavy-hitters like Messenger and YouTube have been left in the dust. Even, uh, Sweatcoin (which apparently lets you mine cryptocurrency by walking somehow?) has fallen behind.