https://techcrunch.com/2017/12/27/apple-devices-again-saw-the-most-activations-during-the-holidays/

Apple devices accounted for 44 percent of smartphone and tablet activations over the holidays, with nearly a third of those coming from new devices including the iPhone 8, 8 Plus and X, according to new data from Flurry Analytics out this morning. However, the iPhone 7 and iPhone 6 actually took the top two spots in terms of Apple activations, at 15.1 percent and 14.9 percent, respectively.

Flurry’s* new report analyzed the holiday period by examining the activations throughout the week leading up to Christmas and the end of Chanukah.