http://www.techradar.com/news/samsungs-85-inch-q9s-qled-tv-uses-ai-to-upscale-content-to-8k

The new 85-inch Q9S QLED TV will be Samsung’s first commercial 8K television … well, at least its first ‘upscaled’ 8K TV. According to Samsung, the TV will use a proprietary algorithm to take traditional 4K and even HD content and upscale it to an unbelievable 7680 x 4320 resolution. Samsung announced the TV to a restricted media audience at its First Look event at CES 2018, along with a new MicroLED TV - another first for the company. 

According to Samsung, the Q9S will continuously learn from itself, each day better understanding how to upscale content to look more natural - and stunning - in 8K.