https://techcrunch.com/2018/01/07/nuheara-announces-200-wireless-earbuds-with-active-noise-canceling/

Nuheara is at CES showing off the smart earbud company’s newest hearables. The battle to take-on Apple’s wildly-popular wireless earbuds is a tough one for emerging companies, but Nuheara is hoping that it can leverage active noise canceling to attract consumers away from AirPods.

With Doppler Labs shutting down last year, the company is now one of the more vocal companies left in the smart wireless earbud space. Nuheara has a particular focus on the way its software can help users boost their hearing. The small public company’s IQBuds offer a similar feature set to other products on the market that look to leverage recent legislation giving headphone-makers more freedom to market hearing-aid/headphone hybrids as over-the-counter solutions for consumers with hearing loss.