https://www.theverge.com/2018/1/6/16858000/google-assistant-ces-2018-ces-booth

We’re still a ways away from the official start of CES 2018, but the news is already starting to trickle out and everybody is setting up for the big show. And if the parking lot outside of the Las Vegas convention center is any indication, one of the biggest shows this year is coming from a company that has historically stayed quiet at CES: Google.

Last night we watched as Google began setting up a seriously massive installation, complete with the classic Google slide that you normally only see at its headquarters in Mountain View. The branding is all “Hey Google,” which is a pretty good indication of what’s getting pushed this year: the Google Assistant.