https://medium.com/@NextRealityNews/facebook-messenger-update-targets-augmented-reality-features-in-snapchat-979e0380b8cf

Continuing its unrelenting (and mostly successful) campaign against Snapchat, on Tuesday, Facebook announced the addition of “World Effects” to its Messenger app.

If that sounds familiar, it’s because the name and general execution mirror Snapchat’s popular “World Lens” feature. Like World Lens, World Effects gives Facebook Messenger users the ability to place augmented reality objects in video messages.