https://wccftech.com/developers-can-now-make-their-apps-available-for-pre-orders-on-the-app-store/

Super Mario Run was made available for pre-orders last year and Apple is now making the functionality available for developers. The company has announced that all developers can now make their apps available for pre-orders via the App Store. The announcement was made on Apple’s iTunes Connect blog. Previously, developers would simply put their apps on the App Store with no pre-order option available to them. So let’s dive in to see some more details on the matter.

As we have mentioned earlier, Super Mario Run was the first app ever that offered pre-orders. However, there are some aspects that developers should take note of. For instance, the release date should not be more than 90 days and no sooner than two days in the future. Henceforth, existing applications on the App Store cannot make use of the pre-order availability and only new apps are authorized. More details are pinpointed in the iTunes Connect blog: