https://www.techdirt.com/articles/20171213/10402538798/t-mobiles-getting-into-cable-tv-where-opposition-to-net-neutrality-may-come-back-to-bite-it.shtml

After regulators blocked AT&T's attempted acquisition of T-Mobile, T-Mobile found a new lease on life and began delivering some much-needed competition to the wireless sector. That added competition brought numerous benefits to consumers, from forcing AT&T and Verizon to bring back unlimited data plans, to the elimination of long-term contracts. And while these companies still try to avoid competing too intently on price, T-Mobile's disruption has been hugely beneficial all the same.

That said, T-Mobile's consumer-friendly brand identity (driven by trash-talking CEO John Legere) often only goes so far. The company has consistently opposed net neutrality rules, at one point insisting this opposition would put the company on the "right side of history." When people questioned T-Mobile's positions (and a lot of the outright bullshit it used to justify its own zero rating and throttling), Legere doubled down by attacking the EFF.