https://www.cnet.com/news/iphone-8-x-google-year-in-search-2017/

Google has released its annual Year in Search, which measures the top trending terms of 2017. The iPhone not too surprisingly ranked high -- specifically the iPhone 8 which ranked at number 2 on the list and the iPhone X which ranked third. The top trending worldwide term was Hurricane Irma.

2017 was a big year for the iPhone. It marked the 10-year anniversary of the first iPhone and Apple celebrated by releasing the iPhone 8 and iPhone 8 Plus as well as the dramatically redesigned iPhone X. Although Apple didn't take the wraps off the phone until September, rumors about the 10-year anniversary iPhone were circulating throughout the year which could've affected the Google searches. It's worth noting that the rumors often referred to the iPhone X as the iPhone 8 -- and the 8 and 8 Plus as the iPhone 7S and 7S Plus. The iPhone X name wasn't talked about until closer to the reveal. This may be part of the reason that Google ranked iPhone 8 higher than iPhone X.