https://techcrunch.com/2017/12/13/mario-bear-has-come-to-save-2017/

It’s been a long year – it feels like it actually spanned about 50, in fact. But now, at the end, some relief: Mario Bear.

Yes, it’s just a bear from Build-A-Bear Workshop. And a ‘brand collaboration,’ that horrific thing that usually just means some executives get a larger Christmas bonus and more people are convinced to part with their hard-earned money on something they don’t need. But this is a Mario Bear.