No one saw it coming: Rubin's Essential phone considered anything but
https://www.theregister.co.uk/2017/12/13/rubins_essential_phone_considered_inessential/
Andy Rubin's ambitions to create a new consumer electronics ecosystem are floundering at base camp. Sales of Essential's phone, which forms a key part of the strategy, are tepid.
Google Play reports a mere 50,000 download of Essential's Camera app so far, the Android Police blog notes. This doesn't paint the full picture, but it can be assumed a fairly complete one, barring a few brush strokes.*