http://www.techradar.com/news/buyer-beware-embedded-fingerprint-sensors-will-make-phones-look-boring

As bezels on smartphones have gotten thinner, their designers are faced with a challenge that becomes more difficult with each passing model released: how do you make your phone stand out amongst the rest?

Hot off of the news that Synaptics is rolling out its embedded fingerprint sensors that work through an OLED display, the mountain to scale becomes even steeper. Without bezels or a visible fingerprint biometrics on the phone’s front or back, there’s increasingly little to work with when it comes to crafting a phone’s identity.