https://www.theverge.com/2017/11/28/16711134/amazon-alexa-echo-voice-recognition-developers-personalize-apps >Amazon toady announced that third-party developers will be able to make use of the Alexa assistant’s voice recognition feature to personalize apps for its line of Echo speakers. The news, announced at Amazon’s re:Invent conference in Las Vegas and reported first by TechCrunch, builds on the company’s announcement in October that Alexa can now identify individual users’ voices to personalize responses. >Until today, that recognition feature only worked for Amazon-built services like shopping lists, flash briefing news updates, and Amazon Music, among other built-in skills. Starting some time in early 2018, however, developers will be able to tap into those voice-based profiles to make apps more personalized to various members of a household. This yet again puts Amazon ahead of rival Google in the smart home and digital assistant fields. Google launched multi-user support using voice recognition back in April, but has yet to announce third-party app integration for the feature.