http://www.techradar.com/news/amazon-fire-tv-stick-is-unbelievably-cheap-right-now

Amazon wasn’t content with just one set day for deals. While the internet may have decided on a single day to unleash its best deals on your favorite products - Cyber Monday - Amazon is stretching it out for seven full days and giving it a new moniker: Cyber Week. 

While this is an absolute brutal assault on its retail competitors, it’s actually a fairly good deal for your wallet. Case in point? The 38% off deal on the Amazon Fire TV Stick.