https://www.cnbc.com/2017/12/04/cvs-aetna-and-apple-virtual-medicine-gets-a-marketing-boost.html >Telemedicine, or virtual medical consults by phone or video, has been the "next big thing" in health care for over a decade. But year after year, countless studies have found that telemedicine companies are held back by a lack of awareness among consumers. >Now, thanks to a marketing boost from behemoths like Apple, Aetna and CVS, telemedicine might finally take off.