https://techcrunch.com/2017/11/30/super-mario-takes-a-sugar-odyssey-with-a-new-breakfast-cereal/

The last time Mario had a breakfast cereal, he had to split the billing with Link. I bet that’s what it felt like being in the Beatles at the end. Flying high from a recent string of high profile titles — including Mario Run and Odyssey — the cartoon plumber is finally getting a cereal box to call his own, joining the elite ranks of Steve Urkel and Gizmo from Gremlins.

The Kellogg’s-made foodstuff looks to have a very Lucky Charms-esque vibr, with a mix of power-up marshmallows and cereal stars, flavored with something called a “blast of mixed berry.” All standard sugary breakfast cereal stuff, of course, but there’s a 2017 twist here, in the form of a box that doubles as an Amiibo accessory.