https://www.theverge.com/2017/11/17/16665182/lg-oled-tv-sales-black-friday-2017 >LG’s OLED TVs are widely considered to be among the best-looking TV sets out there — if not the outright best. But the problem is, they’re all very, very expensive. At least, they usually are: next week, as part of an extended Black Friday sale, LG is dropping the price on nearly all of its 2017 OLED TVs. >These TVs won’t exactly be cheap, but they’ll be at their most affordable pricing ever and include some solid deals for anyone looking to get the best picture quality possible. Every one of the sets supports 4K and Dolby Vision HDR, and they all use the same OLED panel. The differences are largely in thickness, bezel, and their built-in sound system.