https://www.reuters.com/article/us-usa-television-technology/fcc-approves-tv-technology-that-gives-better-pictures-but-less-privacy-idUSKBN1DG2XF

The U.S. Federal Communications Commission voted 3-2 on Thursday to allow broadcasters to voluntarily use a new technology to improve picture quality and allow better reception on mobile phones and give advertisers dramatically more data about viewing habits.