https://www.cnbc.com/2017/11/16/wal-mart-just-proved-its-a-match-for-amazon.html

Wal-Mart isn't afraid of Amazon. No, not even in the slightest.

The big-box retailer is laser focused on internal initiatives, according to Wal-Mart's head of U.S. e-commerce, Marc Lore. That includes luring more high-end brands to sell on Walmart.com and across its stores, expanding an online grocery pickup service, and keeping prices competitive, but not necessarily at rock bottom.