https://www.theverge.com/2017/11/15/16657010/amazon-prime-whole-foods-price-cuts-member-discounts

Amazon and Whole Foods today detailed a new set of discounts for Prime members that involve price cuts on Thanksgiving items like turkeys and a whole slew of other in-house Organic 365 items and those from partnered organic brands. The discounts, announced on Whole Foods’ website and active starting today, is yet more evidence that Amazon plans to leverage its $13.7 billion acquisition of the national grocery store chain to bring more value to its $99-a-year Prime membership, syncing the online and offline benefits of the program in unprecedented ways.

The press release says “this offer is a sneak preview of the special savings and in-store benefits Prime members can expect when Prime becomes the official rewards program of Whole Foods Market,” meaning we can expect Amazon to continue cutting prices at Whole Foods to make it more attractive to a wider range of customers. Now, in addition to cutting the price of turkeys at Whole Foods to $3.49 / pound and $2.49 / pound for organic and no-antibiotic varieties, respectively, Prime members will get an additional 50-cent discount.