Amazon drops plans for its own ‘skinny bundle’ TV service, report says
https://techcrunch.com/2017/11/15/amazon-drops-plans-for-its-own-skinny-bundle-tv-service-report-says/
Amazon is cancelling its plans to offer a “skinny bundle” internet TV service, according to a report from Reuters out this morning, mirroring another from Bloomberg earlier this year. The issue at hand was Amazon’s ability to generate a profit from a service like this, Reuters said. Additionally, Amazon has had difficulties getting broadcast and cable TV networks to join its existing a la carte TV platform, Amazon Channels.
It’s common for Amazon to consider new ideas then pull back on implementation when it finds they wouldn’t be a good fit for its business – and that could be the case with a streaming TV bundle, as well. The rumored service was already a bit of an odd fit for Amazon, which currently uses Prime Video as a means of upselling online shoppers to its $99 annual membership program, Amazon Prime.