Gamers are overreacting to EA's ‘Star Wars’ controversy, publishers should raise prices: Analyst

Gamers are overreacting to EA's ‘Star Wars’ controversy, publishers should raise prices: Analyst

6 years ago
Anonymous $ZOEEBQ1zf0

https://www.cnbc.com/2017/11/20/gamers-overreacting-on-ea-star-wars-game-firms-should-raise-prices.html

Angry gamers that are livid over Electronic Arts' in-game money-making strategy in its new "Star Wars Battlefront II" title are overreacting, according to one Wall Street firm.

"We view the negative reaction to Star Wars Battlefront 2 (and industry trading sympathy) as an opportunity to add to Electronic Arts, Take-Two, and Activision Blizzard positions. The handling of the SWBF2 launch by EA has been poor; despite this, we view the suspension of MTX [micro-transactions] in the near term as a transitory risk," KeyBanc Capital Markets analyst Evan Wingren wrote in a note to clients Sunday. "Gamers aren't overcharged, they're undercharged (and we're gamers) … This saga has been a perfect storm for overreaction as it involves EA, Star Wars, reddit, and certain purist gaming journalists/outlets who dislike MTX."

Gamers are overreacting to EA's ‘Star Wars’ controversy, publishers should raise prices: Analyst

Nov 20, 2017, 5:21pm UTC
https://www.cnbc.com/2017/11/20/gamers-overreacting-on-ea-star-wars-game-firms-should-raise-prices.html >Angry gamers that are livid over Electronic Arts' in-game money-making strategy in its new "Star Wars Battlefront II" title are overreacting, according to one Wall Street firm. >"We view the negative reaction to Star Wars Battlefront 2 (and industry trading sympathy) as an opportunity to add to Electronic Arts, Take-Two, and Activision Blizzard positions. The handling of the SWBF2 launch by EA has been poor; despite this, we view the suspension of MTX [micro-transactions] in the near term as a transitory risk," KeyBanc Capital Markets analyst Evan Wingren wrote in a note to clients Sunday. "Gamers aren't overcharged, they're undercharged (and we're gamers) … This saga has been a perfect storm for overreaction as it involves EA, Star Wars, reddit, and certain purist gaming journalists/outlets who dislike MTX."