https://www.cnbc.com/2017/11/20/ebay-leans-on-ai-to-help-curate-for-the-holiday-season.html

This holiday season, eBay wants its technology — and vast marketplace — to help you be a bit more unique in your gifting.

"If we know you like superheros, there's a world of things on eBay you don't even realize we have," said Bradford Shellhammer, eBay's head of personalization and engagement.