https://qz.com/1131973/how-to-approach-amazons-marathon-black-friday-sales-bonanza/

Amazon would like you to go to Amazon.com—right now. And then Amazon would like you to stay there, shopping and shopping and shopping, from now until Monday, Nov. 27.

You see, over at Amazon, Black Friday is not just a day. It’s 10 days, which kicked off on Friday (Nov. 17) and will escalate in a frenzy of offers until the actual Black Friday, and then Cyber Monday. (On Tuesday we rest.)