https://techcrunch.com/2017/11/24/black-friday-deals-net-640m-in-sales-so-far-mobile-60-of-all-traffic/

With Thanksgiving hitting a record $2.87 billion in online sales in the U.S., Black Friday is shaping up to be an even bigger haul for online retailers. Figures from Adobe — which analyses 80 percent of online transactions to the 100 largest web retailers in the country to come up with its numbers — put total sales at $640 million as of 7 am Pacific time today, up 18.4 percent compared to a year ago.

As a point of comparison, yesterday by this time of the day, there were $360 million in sales. At half the value of today’s gross merchandise value, Black Friday is shaping up to be a strong day for e-commerce.