https://www.cnbc.com/2017/11/24/apple-holiday-shopping-impact-of-homepod-vr-and-iphone-x.html >Apple typically sells tens of millions of iPhones each holiday season, regardless of whether the company offers holiday discounts. >But with its HomePod smart speaker officially delayed until next year, a limited supply of the iPhone X and no virtual reality headset, Apple faces intense pressure this shopping season, economist Max Wolff said on Friday.