https://www.reuters.com/article/us-usa-holidayshopping/black-friday-draws-early-shoppers-but-real-frenzy-is-online-idUSKBN1DO1GY

Turnout at U.S. retailers was relatively subdued on Black Friday, with many shoppers flocking to stores to eye items in person and enjoy the festive atmosphere while waiting to do their actual bargain hunting online.