http://www.techradar.com/news/computing-components/graphics-cards/amd-vs-nvidia-who-makes-the-best-graphics-cards-699480

While console gaming sees the rivalry between PS4 Pro vs Xbox One X, PC gamers are equally zealous about the conflict of Nvidia vs AMD, the two top  graphics card companies . Unfortunately, if you don’t pledge brand loyalty to either of these companies, it’s easy to get left behind in the arms race between these two. 

As 2017 comes to a close, competition in the GPU space is especially heated. The Nvidia GeForce 10 series, based on the Pascal architecture, debuted in May of last year and is showing no signs of stopping. After all, the GeForce GTX 1070 Ti just came out, so we wouldn’t count on seeing the next-generation Volta cards until 2018 at the earliest – and Nvidia CEO Jensen Huang has said as much