https://www.cnbc.com/2017/11/06/tim-cooks-performance-as-apple-ceo-profits-sales-and-innovation.html

It's been a monumental few months for Apple, with the release of the iPhone X -- the biggest redesign of Apple's most important product since it launched in 2007 -- plus the iPhone 8 and 8 Plus, a new Apple Watch with cellular connectivity, a new Apple TV, new Macs, and the forthcoming HomePod "smart" speaker.

All of these products were hatched under the watch of Apple's understated CEO, Tim Cook. But Cook, who took over in August 2011 after a couple of interim-CEO stints, has not inspired the same level of devotion as his predecessor, Apple co-founder Steve Jobs.