https://www.theverge.com/2017/11/6/16611758/samsung-mocks-iphone-x-commercial

Samsung loves to mock Apple and its fans that line up outside stores to get the latest iPhone. While the Galaxy S8 maker hasn’t attacked Apple directly for some time, there’s a long history in and out of the courts thanks to a line of commercials. Samsung is returning to its attacks just in time for the iPhone X.

A new commercial highlights the Samsung vs. Apple war, and plays heavily on that trope. Samsung starts out by poking fun at iPhones running out of space over the years, thanks to Apple’s constant use of 16GB of storage. In a flashback to 2013 we see the Galaxy Note 3 with its 5.5-inch display, and Apple continuing to use a “small” 4-inch panel for the iPhone 5S. 2016 mocks the waterproof feature on the Galaxy series, while the iPhone sits in a bowl of rice. 2017 is the year of the iPhone dongle, with a ridiculous accessory (that Apple sells) used to charge and listen to music at the same time.