http://www.techradar.com/news/apples-tim-cook-paints-a-very-different-iphone-x-launch-picture-vs-iphone-8

Apple CEO Tim Cook couldn't have described a more different iPhone X launch scenario for Friday vs what we experienced at September's iPhone 8 launch.

During Apple's earnings call filled with glowing news, he noted that hundreds of people were waiting in line for the iPhone X at 8am local time in Australia, the first country where the phone went on sale.