https://www.recode.net/2017/11/1/16581142/blue-apron-market-share-decline-meal-kit-delivery-hello-fresh

Blue Apron’s market share declined 17 percentage points in September from 57.5 percent a year earlier, while most other meal kit services gained market share in the $5 billion U.S. meal kit market.

Blue Apron has the largest share of sales among U.S. meal kit companies, but individual consumers are spending more money with its competitors, according to new data from Second Measure, a company that analyzes billions of anonymized debit and credit card purchases.