http://www.techradar.com/news/amazon-echo-plus-kindle-paperwhite-and-more-up-for-whole-foods-black-friday-deals

With Amazon now the owner of the Whole Foods healthy-eating grocery chain, it should come as no surprise that it'd start putting its products on the shelves next to desiccated fruit and quinoa parcels.

As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores.