https://www.cnbc.com/2017/11/09/the-iphone-7-was-the-most-popular-smartphone-in-the-world-in-q3.html

New data from research firm Canalys suggest the Apple iPhone 7 was the world's best-selling smartphone during the third quarter.

That might sound alarming considering Apple launched the iPhone 8 and iPhone 8 Plus in Q3, but the debuts came at the end of the quarter in late September. Still, Canalys said Apple shipped 13 million iPhone 7 units and 11.9 million iPhone 8 and iPhone 8 Plus devices during the quarter.