https://medium.com/@seanwilliams85/apple-hid-a-quarter-of-a-trillion-dollars-whats-wrong-with-that-2071af66b106

This summer Apple’s ad team made a departure from its usual courtship of coastal hipsters, and ran a campaign featuring country star Brantley Gilbert. “I love the feeling out here,” Gilbert said, his hands brushing wheat in a field outside Leiper’s Fork, Tennessee. “The freedom. The simplicity. The open road.

“This is my home. No matter where I go, my heart stays here. My friends, my family, this country. country. My people.”