https://www.theverge.com/2017/10/25/16542754/microsoft-mixed-reality-capture-studio-redmond-san-francisco-london

Microsoft is opening its first Mixed Reality capture studios in San Francisco and London, allowing developers and creators to create holograms from real life objects. Microsoft has been using its own studio at its Redmond headquarters to capture Buzz Aldrin, Reggie Watts, Max Frost, and Cirque Du Soleil performances and bring them into virtual reality and augmented reality holograms.

The new studios in San Francisco, London, and Redmond will allow third parties to create holograms that can be used on regular 2D screens, a HoloLens device, or even Microsoft’s new Windows Mixed Reality (VR) headsets. Microsoft will be licensing these studios, and it’s likely to be an expensive process to capture items as holograms.