https://www.cnbc.com/2017/10/24/iphone-x-will-be-in-apple-stores-on-nov-3.html

Despite numerous reports that the iPhone X is going to be incredibly hard to find, Apple said on Tuesday that the phone will be available to buy in store when it launches on Nov. 3.

Pre-orders for the iPhone X open this Friday, Oct. 27 at 12:01 a.m. PDT. That's when industry-watchers will get the first insight into just how many iPhone X units Apple has available. If it sells out quickly and shipping times slip into the coming months, it will seem to confirm that supply is indeed limited.