https://finance.yahoo.com/news/amazons-new-echo-attractive-smart-assistant-134205072.html

The original Echo stood out for both its impressive capabilities as a smart speaker and almost alien design. Amazon crafted the Echo in the shape of a tall, black cylinder that was instantly recognizable. But as competitors like Google’s (GOOG, GOOGL) Home and Apple’s (AAPL) upcoming HomePod opt for more traditionally decorative designs, Amazon is adjusting the Echo’s look." data-reactid="26">The original Echo stood out for both its impressive capabilities as a smart speaker and almost alien design. Amazon crafted the Echo in the shape of a tall, black cylinder that was instantly recognizable. But as competitors like Google’s (GOOG, GOOGL) Home and Apple’s (AAPL) upcoming HomePod opt for more traditionally decorative designs, Amazon is adjusting the Echo’s look.

The new Echo is still a cylinder, but it’s squatter than the original. And like Google’s Home, which has a customizable base, the Echo now has an interchangeable shell that you can fit to your home’s style. The base shells come in black or grey fabric and are genuinely attractive. I can see both easily fitting in on my end table or night stand. I can also see my cats deciding to tear into them like they did with my Google Home’s fabric base." data-reactid="27">The new Echo is still a cylinder, but it’s squatter than the original. And like Google’s Home, which has a customizable base, the Echo now has an interchangeable shell that you can fit to your home’s style. The base shells come in black or grey fabric and are genuinely attractive. I can see both easily fitting in on my end table or night stand. I can also see my cats deciding to tear into them like they did with my Google Home’s fabric base.