https://www.cnbc.com/2017/10/30/gene-munster-iphone-x-will-be-make-or-break-apple-shares-over-the-next-year.html >Apple's success over the next year will depend heavily on how the iPhone X fares. Ultimately, we think it's a make or break story for Apple. >The iPhone mix and average selling price (ASP) will be the biggest driver of Apple shares in the next year, which we expect to be favorable to the overall growth story. At first take, the $1,000 starting price for the phone feels like a deal-breaker.