https://qz.com/1114528/why-did-best-buy-bby-add-100-to-the-price-of-the-apple-aapl-iphone-x/ >As if the cost of the iPhone X wasn’t jaw-dropping enough. Priced by Apple at $999, Best Buy is charging an additional $100 for the phone, bringing the cost of the 64 GB model to $1,099 and the 256 GB model to a whopping $1,249 for customers who want to buy the iPhone X outright through the retailer. >Best Buy defended its price hike as a way to preserve customers’ flexibility. “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy.”