https://www.cnbc.com/2017/10/27/apple-iphone-x-delays-as-demand-exceeds-supply.html

If you fancy that new iPhone X by the holiday season, you might want to get in quick.

Apple refreshed its website at 12:01 a.m. Pacific time Friday morning to allow the world a chance to pre-order the new iPhone X but wait times are already on the rise.