https://www.theguardian.com/technology/2017/oct/27/iphone-x-shipping-most-expensive-apple-smartphone-sells-out-in-minutes-iphone-8

Demand for new flagship iPhone causes month-long shipping delays, contrasting with muted iPhone 8 sales and reportedly causing Apple concern about supply

Apple’s most expensive smartphone, the iPhone X, sold out in less than 10 minutes upon being made available for pre-order this morning.