https://techcrunch.com/2017/10/26/noon-home-brings-connected-home-smarts-to-light-switches/

Smart light bulbs have been one of the cornerstones of the connected home space from the beginning. Philips has a pretty strong grip on the market with its Hue line, but everyone from the 116-year-old stalwart Sylvania to startups like LIFX are getting in on the action with color-changing connected bulbs.

Noon Home, a new Bay Area-based home automation startup, is going after the light switch. The company, which includes former executives from places like Nest and August Home, has been operating in stealth under the decidedly less pronounceable code name, Locoroll. It’s already scored backing from investors like Shasta Ventures, Lux Capital and Sway Ventures. The company’s first product is the straightforwardly named Noon Smart Lighting System.