If you want an iPhone X for the holidays, start planning now
https://www.washingtonpost.com/news/the-switch/wp/2017/10/25/if-you-want-an-iphone-x-for-the-holidays-start-planning-now/
You may have to plan your shopping a bit earlier than you would in other years — at least, if you want to avoid wrapping up an IOU instead of an iPhone X.