https://techcrunch.com/2017/11/01/amazon-adds-an-ar-shopping-feature-to-its-ios-app/

Amazon today is introducing a new feature called AR View that lets customers visualize online products in their own living space, using their smartphone camera. Launched today in the Amazon app for iOS devices, AR View offers the ability to view thousands of products for the home or office – including furniture, electronics, toys, games, home décor and more – in augmented reality.

The retailer before has dabbled with using AR technology in its app, but only in the form of AR stickers. These “shoppable stickers” were not that useful, as they represented a limited product set and were designed in an almost cartoonish way with big white borders that made them seem more like real stickers.