https://www.theguardian.com/film/2017/nov/01/pokemon-the-movie-i-choose-you-review-corporate-rebranding

The 20th feature-length promo tool for the Pokémon phenomenon is a reboot, all about the very first meeting of Ash and likable company mascot Pikachu

The – get this – 20th feature-length promotional tool for the media-spanning collectibles phenomenon turns out to be a reboot of the series entire. We are returned to the very first meeting between 10-year-old everykid Ash and totemic cat-bug-baby creature Pikachu, thereby allowing the rules of the game to be explained to a whole new generation with disposable income to squander.