https://techcrunch.com/2017/10/31/rylo-creates-shake-free-standard-video-from-360-degree-shots/

I wasn’t particularly excited to take a meeting with another 360-degree camera company when I sat down with Rylo last week. It’s not that the tech isn’t interesting, or that there isn’t a future in it — it’s just that it feels like the market has been flooded with these devices in recent years, and from what I can tell, aside from a few intrepid YouTubers, no one really seems to be using them. For a majority of us, 360 video is, at best, an occasional novelty.

But this Bay Area startup has the makings of something different. The brainchild of a pair of Instagram expats (Alex Karpenko and  Chris Cunningham), the company is using the technology to improve on standard format video. Of course, the company’s first self-titled piece of hardware can shoot in 4K 360, courtesy of a pair of 208-degree wide-angle lenses, but the most compelling part of the product is what happens when you shrink it into a more familiar format. In that format, it’s a 16:4 at 1080p.