Target expands partnership with Google on voice shopping, Google Express
https://techcrunch.com/2017/10/12/target-expands-partnership-with-google-on-voice-shopping-google-express/
Target announced today an expanded partnership with Google that, among other things, will now allow consumers to shop Target across the U.S. via Google Express, including by voice. The deal will also see the two companies working together more closely in the future in a number of areas, including the integration of Target’s own payment card, REDcard, into Google’s shopping platform, support for store pick-ups via voice, and more.
The news follows a similar announcement from Walmart in late August, which saw the retailer – Amazon’s biggest rival – partnering with Google on voice-based shopping. With the Google Home device, Google represents these retailers best shots’ at finding a way into consumers’ homes in a market where Amazon Alexa-powered smart speakers now dominate.