https://techcrunch.com/2017/10/11/movies-anywhere-brings-movies-from-amazon-google-play-and-itunes-into-one-app/

Being able to buy a digital copy of a movie in a second through something like Google Play or iTunes or Amazon is great.

Keeping track of where you bought each movie, though, is pretty busted. When you’re buying based on where it’s cheapest or which device you’re currently watching on, it’s easy to end up with a bunch of movies sitting behind a bunch of different store’s gates. It shouldn’t work like this… and it seems like the big names are finally coming to agree.